Promotional event, OOH campaign & digital PR campaign
Asterias recently designed and implemented on behalf of Bonduelle a series of actions in order to inform consumers about the benefits of its products, which consist of a wide range of frozen and canned vegetables specially adapted to the needs of the Greek market.
As part of these actions, two testing and free product distribution events were organized with great success at Smart Park on December 8-9 and 15-16.
In the specially designed Bonduelle kiosk, more than 2,000 Smart Park visitors had the opportunity to try meals, prepared on site, by two chefs with Bonduelle products and take free product samples.
The actions were completed by the 4-week outdoor communication of the new campaign in 30 display points near selected retailers, as well as the online PR campaign that took place during the same period on specific portals.