Benecol 2019 header image

Benecol 2019 Redesign

Packaging

Asterias GDG undertook the project of designing the new packages for the Benecol butter, as well as its promotional packaging. Taking into consideration the product as it is, plain butter and butter with olive oil, we based the redesigns of the packaging on the dominant blue colour that we set, and added the packshots. Also, we were the ones executing the photoshoot for the butter visual elements.

Classic pack, side view

Benecol 2019 Olive Oil side view

Olive Oil pack, side view