Benecol 2019 Redesign
Packaging
Asterias GDG undertook the project of designing the new packages for the mainline Benecol products, as well as the promotional packaging. Taking into consideration the product as it is, plain butter and butter with olive oil, we based the redesigns of the packaging on the dominant blue color that we set, and added the packshots. Also, we were the ones executing the photoshoot for the butter visual elements.
Classic pack, side view
Olive Oil pack, side view